About Me
Hi – my name is Joe Fernandes and I have an addiction for anything to do with financial trading. I got involved in trading 15 years ago; I had no choice then, but to find my own way through this mine field – a journey which took a long time to get here. Prior to trading I was a long term buy and hold investor in stocks and I was doing quite well, until I got into the lions den…trading! This was a different but exciting ball game! I realised I was muscling in with the big boys, at the time, trading seemed to be a secretive art and only existed for a selective few. What I mean by this is, I never felt accepted, even the brokers were rude and frowned on you; if I was ever made to feel dumb in my life…this was it! I made lots and lots of (expensive) mistakes and at the time I felt I was doing nothing else but “chasing my tail” I was literally giving my money away to attend some of these over priced and useless seminars, bought into expensive trading programmes, books, videos you name it…I have seen it, done it and felt the emotional and financial pain. I would have loved to have had a trading mentor at the time, one who could have helped speed up the learning process and save me time, money and emotional discomfort. Information overload and the Internet did not exist, it was in its infancy and virtually unheard of at the time. In spite of all the set backs there was no holding Joe Fernandes back, my desire and passion for trading was unstoppable. I dabbled in all manner of trading, started off with commodities (futures), burnt my fingers several times… then attempted option trading for a while and so on, I just could not get it right…too many hurdles and just not enough information on the subject! I wiped out a number of trading accounts (serious money…) and then I decided to take a break from live trading and concentrate on Technical Analysis study. The learning curve never seems to end; now it only gets easier to be on the profitable side or should I say "loose less". I have immense respect for the markets…there is no “holy grail” in this business, and the markets will humble you when you least expect it. To be in this business you got to believe in yourself this is not something that you should ever brag about to anyone not even your best friends, keep it to yourself! After all what positive input do you hope to expect from those that do not understand or have a clue about what it is you are trying to tell them… ask yourself, do you really want to live up to other peoples expectations? Fortunately, I have a very supportive wife who believes more in my abilities than I do (bless her), we have two sons, my eldest has just completed University education and the other is doing his “A” levels… and then there is my cat - let’s not go there... If you are serious about trading then you need to lay down the most important foundation of all “DISCIPLINE” if you can take control of your fear and greed you will do well. All content on this web site is a reflection of my perseverance and self achievement; I make this reference material freely available to all. I am sure you will find plenty of value here. It is not my intention to try and impress you or coax you into buying something. So please don’t feel that this site is about trying to flog you something…I tell you how it is in the real world - and I keep it simple! As I build this site, I will be adding a lot more interesting content with varying trading techniques which will eventually reveal the complete strategy! Finally, a friendly trader to trader advice – please take note, that if you like something here and it appeals to you, don’t just rush to plough your hard earned money into the markets. Please demo trade, paper trade, back test my methods, or implement them in your existing trading, make sure at first you feel satisfied and confident that this is for you… as with all types of trading, make sure you know what you are up against – and take it from there! Take your time here, watch the videos and enjoy the content. If you have any questions, concerns or comments then please don’t hesitate to contact me. All the best and success with your trading! Joe
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